Static Posts or Stories? Which Should You Choose, or Both?


Heartbeat packages can include both static posts and Stories. Static posts give you the benefit of having a curated image with a longer lifetime, whereas stories last 24 hours but allow Instagram users to interact with their followers in a more direct and informal way. We find that combining posts and stories is a great way of increasing your overall reach and engagements, and also diversifies the content that is created for your campaign.

We generally do not recommend doing only Instagram Stories in a campaign. With the Instagram Algorithm, audiences are still discovering posts in their feed days after they were posted, so it is important to have some content with a longer lifetime as part of your campaign.

Are you Pro? Our base package includes 300 static posts, with an option to add stories at packages of 100+!