How to Optimize Your Campaign for App Installs
Before Your Campaign:
Invite a large group of Ambassadors to the campaign and instruct them to download the app in the campaign application.
Approve Ambassadors that have interests related to the app, such as gaming or beauty.
Ensure the destination URL is linked directly to the app’s page on iTunes.
If you have access to the appropriate tracking integration, incentivize the Ambassadors by offering a payout bonus to the Ambassador that drives the most app installs.
Provide a promo code for the campaign participants to share that can be used in the app/game.
During Your Campaign:
Create a survey question asking your Community members what their favorite part about the app is.
Post videos of people using the app on your brand page.
Send an email to all of your Community members with the campaign’s in-app promo code.
After Your Campaign:
See which campaign participants drove the most app installs and/or had the highest engagement. Focus on these top-performers, as well as look-alike members, for your next campaign.