Why Does Engagement Count Matter?
What is Engagement?
Engagement rate = engagements (likes, comments, video views, bio link clicks) divided by total reach.
Engagement count is one of the most important ways to measure your social media campaign performance. Engagement tells you how many people not only saw your content, but also took the time to engage with the content by liking, commenting, or sharing. This typically indicates that these people spent more time digesting the information, and that they are interested in the content or your brand in general. If a person engages with your content, you have likely made an impression on them, which makes them more likely to remember your brand messaging and brings them one step closer to purchasing your product.