How to Optimize Your Campaign for a Movie/Show Promotion
Before Your Campaign:
Plan out your campaign 3-4 weeks in advance so that you can create buzz in the weeks leading up to the premiere or release.
Segment a broad audience based on your target demographic. These Ambassadors will likely have followers with similar demographics.
Set up a survey question for Ambassadors to fill out when they apply for the campaign.
Ask questions such as “Are you a fan of X show?” to discover Ambassadors that are genuinely interested in the show and can create authentic endorsements. This works for the show you are promoting or similar shows in the genre.
You can also use surveys to discover people that have not seen the show but are interested and convert these people into viewers.
During Your Campaign:
Repost the Ambassadors’ content to use as promotion on your own social channels.
Post a countdown to the release or premiere on your Brand Page.
After Your Campaign:
Engage the top-performing Ambassadors and create lookalike audiences for future campaigns.