How to Optimize Your Campaign for Driving People to a Local Event
Before Your Campaign:
Create a segment of Ambassadors that are located within a reasonable distance of the event (25-50 miles). These people are the most likely to have followers located in the same area.
Make sure that posts are going live at least 1 week prior to the event, to ensure people can plan for it.
Create a promo code for the event that the Ambassadors can share with their followers for a discount on tickets.
Provide example posts and describe the content you would like to see to promote the event. You can also provide promotional materials that they can repost.
During Your Campaign:
Post an announcement about the event on your Brand Page.
Incentivize Ambassadors by offering a bonus for the person that drives the most ticket sales (i.e. bonus payment or free tickets).
After Your Campaign:
Engage these Ambassadors again for other events in the area.
Use their content to promote the next event!