I want Influencers with a Higher Follower Count - Why Can't I Also Get High Engagement?
The more followers a user has the more likely they are to have inactive followers. In some cases, people with high followings also have fake or bought followers which is why high followings will not always equal high engagement. Ambassadors with smaller follower counts typically use their platform to connect with people they know personally (i.e. friends and family), who are more likely to take recommendations from them. These Ambassadors see high engagement on their posts as a result.