How To Optimize Your Campaign for Brand Awareness
Before Your Campaign:
Invite a large segment to join your campaign. The more Ambassadors invited, the more eyes see and interact with your brand.
Select Ambassadors that have larger followings in order to ensure higher reach.
Instruct the Ambassadors to ask their friends and followers a question in the caption, such as, “Have you heard of this brand/product?” or “Would you try this brand/product?” Check out their followers’ answers - this is basically a focus group for your brand or product!
During Your Campaign:
Interact with the Ambassadors’ posts! Likes and friendly comments boost an Ambassador and their followers’ sentiment towards your brand.
Share your favorite Ambassadors’ posts on your own Social Media and invite your followers to join your brand page on Heartbeat.
Share your favorite Ambassadors’ posts on your Heartbeat brand page to show off the love for your brand and entice other Platform members to participate in your future campaigns.
Send an email with the campaign-specific promo code to all of your Platform members.
After Your Campaign:
Survey the campaign participants post-campaign. Ask them questions like, “Would you recommend this brand/product to a friend?” or “Would you buy this product again?”
Reward the top performing posts with a gift card to your store/website! This will further increase the positive sentiment towards your brand, making them more likely to recommend you to a friend. And who knows - they may even create an additional post with the products they purchased using their gift card!